In a Nutshell

AI/ML Enterprise software Developer tools Security Fintech Healthcare Complex domains & workflows

I am product designer with over 15 years experience leading, designing, and creating first class user experiences (UX) for enterprise-scale software on mobile, tablet, and desktop devices. My computer science education & strong technical software background compliments my design and communication skills. I love raising the bar of what is expected from B2B and B2C software. I am passionate about delivering complex workflows in straightforward manner optimized to how users really work so they can meet their goals, while delightfully and efficiently completing their tasks. I am also passionate about creating actionable and transformative insights for users and customers based on artificial intelligence/ machine learning (AI/ML) based systems.

 What Drives Me

Great design that tells a great story motivates me. A great design accounts for what users, characters in the story, really want to achieve and need from the product experience. A great design work has a clear and focused storyline that meets and exceed users' needs. Such a work also shows tremendous respect for its users throughout the story.

User empathy

Understanding who I am designing for is always my first step. Understanding users' goals and painpoints is paramount to delivering an empowering user experience.


User experiences that are optimized to what users really need to get done. An airplane pilot needs one interface and an automobile driver needs another.

More for less

User interfaces that make information and actions the star, while minimizing everything else.


User experiences that are enjoyable and pleasurable to use, no matter what the task.


User experiences that allow users to accomplish their primary goals and reach above their full potential.


Software that gives more feedback to users than the data it asks users to input.

 What I do

Just as proper user experience design considers the full picture of a product, I think it is important for a designer to be well rounded in all facets of delivering an optimized UX. This will allow the designer to be an integral and team player throughout the product design lifecycle.

User experience

Design leader with 15+ years experience passionately crafting designs for top tier products. I can zoom out and design for the complete user lifecycle: from discovery, to purchase, to utility, to maintenance and upgrade.

User interface

Create dynamic and straightforward UI layouts and components that are optimized for devices that a user may need to interact with: desktop, mobile phone, tablet, and/ or widescreen format.

Interaction design

Design flows and supporting wireframe documentation that are optimized to users' primary goals and tasks based on strong user research.

User research

Deliver thorough user profiles, users goals, and tasks decomposition materials. Conduct usability testing and site visits with key ROI and feedback metrics.

Design team building

From helping to scale large design organizations to rebuilding design orgs to being the first and only designer and building out design orgs from scratch, I've learned a thing or two about what it takes to scale design. Besides efficient processes and a design system, I am passionate about nurturing and empowering design talent on a individual and team basis to make design truly successful.

Data visualization

Create meaningful visualizations of analytics whose primary goals are to reduce information analysis steps and enable users to derive new insights.

Visual design

Create and lead the design of graphical elements, branding design, and styling to ensure a fully polished user experience that delivers on delight and usability to ensure an optimal Aesthetic-usability effect.

Design systems

Experienced at delivering and defining clear UI guidelines and design patterns that can be easily leveraged by many parties including development. I am passionate about consistency, especially in regards to common interactions shared throughout a product suite.


Hand code design concepts in HTML, CSS, and Javascript, as well as many other tools to explore and validate new UI/UX ideas. I enjoy playing and exploring with the latest JS and CSS libraries, such as animate.css that was used for this site.