Daniel Schwartz
Product, User Experience, and Marketing Design
AI/ML Enterprise software Developer tools Security Fintech Healthcare Complex domains & workflows
I am a product designer with over 15 years of experience leading, designing, and creating first-class user experiences (UX) for enterprise-scale software across mobile, tablet, and desktop devices. My computer science background and strong technical knowledge complement my design and communication skills. I am passionate about elevating B2B and B2C software by delivering complex, AI/ML-driven workflows in a straightforward, user-centric manner that provides actionable and transformative insights, helping users efficiently meet their goals.
I am motivated by delivering great design that tells a great story A great design accounts for what users, characters in the story, really want to achieve and need from the product experience. A great design work has a clear and focused storyline that meets and exceed users' needs. Such a work also shows tremendous respect for its users throughout the story.
Understanding who I am designing for is always my first step. Understanding users' goals and painpoints is paramount to delivering an empowering user experience.
User experiences that are optimized to what users really need to get done. An airplane pilot needs one interface and an automobile driver needs another.
User interfaces that make information and actions the star, while minimizing everything else.
User experiences that are enjoyable and pleasurable to use, no matter what the task.
User experiences that allow users to accomplish their primary goals and reach above their full potential.
It's fun to go far but it's better to do so together. Nothing is better than delivering strong impactful results with your team.
Just as proper user experience design considers the full picture of a product, I think it is important for a designer to be well rounded in all facets of delivering an optimized UX. This will allow the designer to be an integral and team player throughout the product design lifecycle.
Design leader with 15+ years experience passionately crafting designs for top tier products. I can zoom out and design for the complete user lifecycle: from discovery, to purchase, to utility, to maintenance and upgrade.
Create dynamic and straightforward UI layouts and components that are optimized for devices that a user may need to interact with: desktop, mobile phone, tablet, and/ or widescreen format.
Design flows and supporting wireframe documentation that are optimized to users' primary goals and tasks based on strong user research.
Deliver thorough user profiles, users goals, and tasks decomposition materials. Conduct usability testing and site visits with key ROI and feedback metrics.
Scale and rebuild high craft top & performing design organizations. Beyond implementing processes and systems, I am committed to nurturing talent and empowering teams to achieve long-term success.
Create meaningful visualizations of analytics whose primary goals are to reduce information analysis steps and enable users to derive new insights.
Create and lead the design of graphical elements, branding design, and styling to ensure a fully polished user experience that delivers on delight and usability to ensure an optimal Aesthetic-usability effect.
I define clear UI guidelines and patterns to ensure cross-product consistency and ease of development. In the era of AI, I focus on building design systems that are AI-tooling ready.
I hand-code design concepts in HTML, CSS, and JS to validate UI/UX ideas and contribute to production. I also leverage AI tools like Claude, Claude Code, Writer, Google Stitch, and Gemini to ideate on and optimize innovative designs. Exploring the latest libraries and AI tooling is now an exciting part of my process!
In addition to hand-coded HTML/CSS/JS, this site is partially the product of collaborative "vibe-coding" sessions between human design leadership and artificial intelligence.
:focus & :focus-visible rules for usability, inclusivity, and a consistent aesthetic.