In a Nutshell


AI/ML Enterprise software Developer tools Security Fintech Healthcare Complex domains & workflows


I am a product designer with over 15 years of experience leading, designing, and creating first-class user experiences (UX) for enterprise-scale software across mobile, tablet, and desktop devices. My computer science background and strong technical knowledge complement my design and communication skills. I am passionate about elevating B2B and B2C software by delivering complex, AI/ML-driven workflows in a straightforward, user-centric manner that provides actionable and transformative insights, helping users efficiently meet their goals.

 What Drives Me


I am motivated by delivering great design that tells a great story A great design accounts for what users, characters in the story, really want to achieve and need from the product experience. A great design work has a clear and focused storyline that meets and exceed users' needs. Such a work also shows tremendous respect for its users throughout the story.



User empathy

Understanding who I am designing for is always my first step. Understanding users' goals and painpoints is paramount to delivering an empowering user experience.

Straightforwardness

User experiences that are optimized to what users really need to get done. An airplane pilot needs one interface and an automobile driver needs another.

More for less

User interfaces that make information and actions the star, while minimizing everything else.

Delightfulness

User experiences that are enjoyable and pleasurable to use, no matter what the task.

Empowerment

User experiences that allow users to accomplish their primary goals and reach above their full potential.

Team first

It's fun to go far but it's better to do so together. Nothing is better than delivering strong impactful results with your team.

 What I do


Just as proper user experience design considers the full picture of a product, I think it is important for a designer to be well rounded in all facets of delivering an optimized UX. This will allow the designer to be an integral and team player throughout the product design lifecycle.



User experience

Design leader with 15+ years experience passionately crafting designs for top tier products. I can zoom out and design for the complete user lifecycle: from discovery, to purchase, to utility, to maintenance and upgrade.

User interface

Create dynamic and straightforward UI layouts and components that are optimized for devices that a user may need to interact with: desktop, mobile phone, tablet, and/ or widescreen format.

Interaction design

Design flows and supporting wireframe documentation that are optimized to users' primary goals and tasks based on strong user research.

User research

Deliver thorough user profiles, users goals, and tasks decomposition materials. Conduct usability testing and site visits with key ROI and feedback metrics.

Design team building

Having scaled design organizations from the ground up, rebuilt them, and helping to scale large teams, I possess extensive experience in growing design functions. Beyond implementing efficient processes and a design system, I am deeply committed to nurturing and empowering design talent for individual and team growth and overall success.

Data visualization

Create meaningful visualizations of analytics whose primary goals are to reduce information analysis steps and enable users to derive new insights.

Visual design

Create and lead the design of graphical elements, branding design, and styling to ensure a fully polished user experience that delivers on delight and usability to ensure an optimal Aesthetic-usability effect.

Design systems

Experienced at delivering and defining clear UI guidelines and design patterns that can be easily leveraged by many parties including development. I am passionate about consistency, especially in regards to common interactions shared throughout a product suite. In this day and age of AI product development, it's even more important to have the know how to get your deisgn system be AI-tooling ready.

Prototyping

I hand-code design concepts using HTML, CSS, and JavaScript, leveraging these and other tools to explore and validate new UI/UX ideas, as well as contribute to production. I also incorporate the latest AI technologies, such as Claude, Claude Code, Writer, Google Stitch, and Gemini, to assist in delivering innovative and optimized designs. I enjoy playing and exploring with the latest JS and CSS libraries, such as the use of animate.css, Writer, and Gemini for this site, and AI tooling - what an exciting time we are in!