In a Nutshell
AI/ML Enterprise software Developer tools Security Fintech Healthcare Complex domains & workflows
I am a product designer with over 15 years of experience leading, designing, and creating first-class user experiences (UX) for enterprise-scale software across mobile, tablet, and desktop devices. My computer science background and strong technical knowledge complement my design and communication skills. I am passionate about elevating B2B and B2C software by delivering complex, AI/ML-driven workflows in a straightforward, user-centric manner that provides actionable and transformative insights, helping users efficiently meet their goals.
Capital One I led design for the platform team which delivered horizontal technologies such as installer, onboarding, user management, and design systems. I delivered a scalable multi-product information architecture (IA) and corresponding UI shell, and developed and hired the 👥 team.
At
Vectara
...
What Drives Me
I am motivated by delivering great design that tells a great story A great design accounts for what users, characters in the story, really want to achieve and need from the product experience. A great design work has a clear and focused storyline that meets and exceed users' needs. Such a work also shows tremendous respect for its users throughout the story.
User empathy
Understanding who I am designing for is always my first step. Understanding users' goals and painpoints is paramount to delivering an empowering user experience.
Target user goals
User experiences that are optimized to what users really need to get done. An airplane pilot needs one interface and an automobile driver needs another.
More for less
User interfaces that make information and actions the star, while minimizing everything else.
Spark joy in usage
User experiences that are enjoyable and pleasurable to use, no matter what the task.
Give users superpowers
User experiences that allow users to accomplish their primary goals and reach above their full potential.
Better results through teamwork
It's fun to go far but it's better to do so together. Nothing is better than delivering strong impactful results with your team.
What I do
Just as proper user experience design considers the full picture of a product, I think it is important for a designer to be well rounded in all facets of delivering an optimized UX. This will allow the designer to be an integral and team player throughout the product design lifecycle.
User experience
Design leader with 15+ years experience passionately crafting designs for top tier products. I can zoom out and design for the complete user lifecycle: from discovery, to purchase, to utility, to maintenance and upgrade.
User interface
Create dynamic and straightforward UI layouts and components that are optimized for devices that a user may need to interact with: desktop, mobile phone, tablet, and/ or widescreen format.
Interaction design
Design flows and supporting wireframe documentation that are optimized to users' primary goals and tasks based on strong user research.
User research & testing
- Deliver thorough user personas and tasks decomposition materials to align key stakeholders on user motivations and goals.
- Conduct remote and in-person usability testing and customer interviews to determine key and prioritized user issues.
Design team building
Scale and rebuild design teams to produce high craft top & performing design organizations. Beyond implementing processes and systems, I am committed to nurturing talent and empowering teams to achieve long-term success.
Data visualization
Create meaningful visualizations of analytics whose primary goals are to reduce information analysis steps and enable users to derive new insights.
Visual design
Create and lead the design of graphical elements, branding design, and styling to ensure a fully polished user experience that delivers on delight and usability to ensure an optimal Aesthetic-usability effect.
Design systems
I define clear UI guidelines and patterns to ensure cross-product consistency and ease of development. In the era of AI, I focus on building design systems that are AI-tooling ready.
Crafting by code & prototyping
I hand-code design concepts in HTML, CSS, and JS (including this site!) to validate UI/UX ideas and contribute to production. I am also leveraging AI tools like Claude, Claude Code, Cursor, Writer, Google Stitch, and Gemini in the process. Exploring the latest libraries and AI tooling is now an exciting part of my process!